She Shape Official Launch
Celebrating International Women’s Day through fitness, empowerment, and community, the She Shape Official Launch brought together women and wellness partners for a fitness challenge and an official launch reception in Kigali.
Participants and guests attending the She Shape Official Launch in Kigali on International Women’s Day 2026.
Women's Fitness & Wellness
WAKA Town & Kigali Convention Centre, Kigali, Rwanda
The She Shape Official Launch took place on 8 March 2026 in Kigali, marking International Women's Day and the introduction of She Shape, a women-led fitness and wellness platform.
The event featured two experiences: the She Strong Challenge at WAKA Town, where 30 women participated in fitness competitions, and an official launch cocktail at Kigali Convention Centre, attended by approximately 70 guests.
GABA supported the planning and execution of the event, contributing to coordination, partner engagement, and overall operations to help bring the launch to life.
The launch aimed to introduce She Shape to Rwanda's fitness and wellness community while celebrating women's strength, empowerment, and well-being.
She Strong Challenge: A fitness competition at WAKA Town that brought together 30 women to celebrate strength, determination, and physical fitness.
Official Launch Reception: A cocktail event at Kigali Convention Centre attended by approximately 70 guests, formally introducing the She Shape platform.
Partner Engagement: Bringing together fitness and wellness partners to support the platform's introduction and encourage collaboration.
Event Coordination & Operations: GABA contributed to planning, logistics, partner coordination, and operational delivery across both activities.
Community Building: Creating opportunities for women, fitness professionals, and wellness partners to connect around a shared vision for women's well-being.
The She Shape Official Launch successfully introduced a women-led fitness and wellness platform through two complementary experiences held on International Women's Day.
30 women participated in the She Strong Challenge at WAKA Town, while approximately 70 guests attended the official launch reception at Kigali Convention Centre.
The event brought together fitness and wellness partners, increased She Shape's visibility, and helped establish an initial community around the platform.
Through its involvement, GABA strengthened relationships within Rwanda's wellness industry and demonstrated its ability to support women's fitness initiatives through event coordination, partnership engagement, and operational delivery.
Friday, 6 March 2026